Acbuy Finds
Asics, a globally renowned sportswear brand, has a rich history rooted in a deep commitment to enhancing athletic performance. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the brand originally started under the name "Onitsuka Co." The name "Asics" is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano,"
In its early years, Asics focused on developing innovative footwear tailored to the needs of athletes. The brand's first breakthrough came in 1953 with the creation of the OK Basketball Shoe, which quickly gained popularity among basketball players. This success was followed by the iconic Mexico 66
Asics continued to expand its product line throughout the 1970s and 1980s, particularly in the running category. The brand's commitment to research and development led to the introduction of cutting-edge technologies such as the Gel Cushioning System
Today, Asics is more than just a sportswear brand; it is a global phenomenon. The company has expanded its offerings to include a wide range of athletic apparel, accessories, and footwear for various sports, including tennis, volleyball, and wrestling. Asics' products are designed with the latest advancements in biomechanics and materials, ensuring optimal performance and comfort for athletes of all levels. Beyond its product offerings, Asics is also deeply committed to promoting a healthy and active lifestyle. The brand regularly sponsors marathons and other sporting events worldwide, encouraging people to stay active and pursue their fitness goals. Additionally, Asics has embraced sustainability, implementing eco-friendly practices in its manufacturing processes to reduce its environmental footprint. Asics' journey from a small Japanese company to a global sportswear giant is a testament to its unwavering dedication to innovation, quality, and the well-being of its customers. With a legacy spanning over seven decades, Asics continues to inspire athletes and fitness enthusiasts around the world, proving that a sound mind truly does belong in a sound body.The Early Days: Crafting Footwear for Athletes
Expanding Horizons: From Running to Global Recognition
Building a Legacy: Asics Today
Conclusion: A Brand Built on Passion and Innovation